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CRISIS MANAGEMENT Business Model & turnaround Strategy
The business model and strategy are key tools for asset recovery. In conditions of financial instability and operational stress, the primary task is not only to maintain current operations but also to develop a realistic business model capable of functioning under changed circumstances.

The business model defines how the company creates and retains value, while the strategy outlines how it can restore stability and return to growth. As part of crisis management, we systematically assess the existing model, reconfigure it for current realities, and develop scenarios and an action plan aimed at restoring control and asset value.
Approach to restoring control and economic viability of the asset
1. Assessment of the Current Business Model
Goal: To obtain an objective understanding of the actual logic of the business operation and the sources of value creation or loss.

This stage includes:
  • Structured analysis of the business model: customers, product, value chain, sales channels, revenue structure.
  • Identification of inefficient or unprofitable areas.
  • Comparison of the current operational model with market conditions, resource constraints, and legal risks.

Result: A map of the functioning business model highlighting vulnerable and resilient components.
2. Financial Diagnosis of the Business Model
Goal: To determine the financial viability of the current model and its ability to generate positive operational or free cash flow.

The analysis includes:
  • Unit economics across key business lines and customer segments.
  • Calculation of margin levels, breakeven points, and operating leverage.
  • Analysis of fixed and variable cost structure, including debts and liabilities.
  • Assessment of revenue dependency on external factors.

Result: A transparent and detailed economic model suitable for managerial and credit decision-making.
3. Forming a Sustainable Business Model (MVP)
Goal: To identify the minimally viable business configuration that ensures manageability and prospects for recovery.

Methodology:
  • Defining key components capable of sustaining operational activity (business core).
  • Developing a target structure: product, customer, channel, team, financial model.
  • Calculating allowable operational costs and required resources.

Result: A restructured business model aligned with current market conditions and minimum economic sustainability requirements.
4. Development of Turnaround Scenarios and Strategy
Goal: To formulate realistic management scenarios considering resource, time, and external constraints.

Scenario options:
  • Basic (stabilization and maintaining current position);
  • Optimization (partial transformation, achieving positive cash flow);
  • Investment / Exit (preparation for deal, sale, consolidation).

Each scenario includes:
  • Key management assumptions;
  • Calculations of main metrics (revenue, EBITDA, debt coverage ratio, etc.);
  • Risk and sensitivity assessment.

Result: A scenario-based decision-making approach and a documented strategy for restoring business value.
5. Implementation Plan for the Strategy
Goal: To ensure controlled and consistent execution of the chosen strategy within the approved plan.

Contents:
  • Roadmap with clear stages, deadlines, and areas of responsibility;
  • Key performance indicators for each area (financial, operational, organizational);
  • Conditions for course correction in case of deviation from the baseline scenario;
  • Foundations for monitoring implementation (internally or by the creditor).

Result: A control tool for tracking the progress of anti-crisis measures, ensuring transparency of actions for all stakeholders.
Ultimate goal: Restoration of the business’s structural stability, creation of conditions for achieving positive operational cash flow, and establishment of a foundation for the return of invested funds to creditors or investors.
Your inquiry will remain confidential.
We understand that seeking restructuring or turnaround support is often associated with a high level of uncertainty, internal conflict, financial pressure, or ongoing negotiations with creditors and investors.

For this reason, the initial discussion can take place without the disclosure of sensitive company information. Our objective is to help the business owner objectively assess the situation and identify the most effective path toward recovery and stabilization.
By submitting your personal data, you consent to its processing in accordance with Federal Law No. 152-FZ “On Personal Data.” For more information on how your data is processed, please refer to our Privacy Policy and Personal Data Processing Policy.

LLC “TREKSIS” (Primary State Registration Number: 1207700301687, Taxpayer Identification Number: 7727451030)

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