CRISIS MANAGEMENT turnaround
Business Turnaround is the stage of the TREKSIS management track that follows stabilization, during which the business is transitioned from a crisis state to a sustainable, controllable, and capitalizable model.
The focus of this phase is to establish a new logic for development: rebuilding the business model, restoring operational efficiency, strengthening the management structure, and creating a foundation for growth, investor attraction, or scaling.
Relaunch is not about cosmetic changes. It is a systemic managerial rethinking of the business, grounded in the asset’s actual condition and market realities.
TURNAROUND
The goal of the turnaround phase is to return the business to a stable, manageable, and capitalizable state.
08
Regaining Control or Capitalization
- The owner restores the asset to a stable state
- Sale to a strategic investor
- Entering a new phase of development as a "rejuvenated business"
- The possibility of the entire TDS RESET team exiting
07
Preparing for a Sale or Attracting an Investor
- Business Model Digitization: unit economics, cash flow, ROI
- Transparent ownership and management control structure
- Preparation of the "external facade": brand, website, reporting, team
- Presenting the asset to the market: through brokers, banks, closed deals
06
Financial Growth and Recapitalization
- Achieving stable operating profit
- Optimizing debt load
- Preparing for refinancing or a structured exit
- Converting efforts into capitalization growth
05
Optimization and Margin Growth
- Improving operational efficiency: automation, delegation
- Revising pricing and costs
- Searching for additional sales channels and formats
- Balancing "revenue / fixed costs"
04
Scaling and Diversification
- Searching for new markets / regions / segments
- Franchising, private label products, partnership schemes
- Attracting strategic partners
- Testing new products / services
03
Business Model Restructuring
- Exiting unprofitable business lines
- Consolidating/merging legal entities and business units
- New focus on core value: identifying our customers and what they are willing to pay for
- Prototyping and launching a minimum viable model
02
Strengthening the Structure
- Formation of a new management team
- Creation of a board of directors or supervisory committee
- Implementation of key performance indicators, regulations, internal compliance
- Building anti-crisis resilience and an early warning system
01
New Development Scenario
- We develop a strategy: retention, growth, sale, consolidation
- We assess market opportunities: segments, demand, competition
- We establish the "new normal": processes, goals, horizons
- We apply an agile approach: short cycles → rapid iterations
TURNAROUND is not just an exit from crisis, but a transition to a managed, sustainable business model. Based on new strategic directions, a clear structure, restored operational control, and trust from market participants.
Crisis management track
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LLC “MEDIANA AGENCY” (Primary State Registration Number: 1207700301687, Taxpayer Identification Number: 7727451030)
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LLC “MEDIANA AGENCY” (Primary State Registration Number: 1207700301687, Taxpayer Identification Number: 7727451030)
Privacy Policy
Operator's Policy on Personal Data